FREQ Monroe 660T — retail packaging box
01 — Branding

FREQ
AUDIO

Role
Brand Identity Designer
Scope
Logo · Identity · Packaging · Campaign
Product
FREQ Monroe 660T Headphones
Tools
Illustrator · Photoshop · Figma
Overview

Sound You Feel

FREQ is a modern audio brand built for immersive listening and emotional clarity — for people who don't just hear sound, they feel it. The brand sits at the intersection of music, technology, and mood, creating experiences that are minimal, confident, and expressive.

FREQ Overview
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Audio Brand Visual Identity Product Design Packaging OOH Campaign
Moodboard

Brand Direction

A moodboard built around emotional listening, movement, and sensory immersion. Bold neon contrasts with deep darks to create a world that feels as alive as the music playing through FREQ headphones.

FREQ Moodboard
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Brand System

Identity & Colours

The primary FREQ logo pairs a stacked frequency-wave mark with bold lettering. The palette centres on an electric purple (#8C00A9), paired with near-black (#3C1C43), pure black, and white — conveying energy, depth, and focus. Typography is set in Nuber Next, a geometric neo-grotesque built for impact. Click any swatch to copy the hex.

White
#FFFFFF
Freq Purple
#8C00A9
Deep Freq
#3C1C43
Black
#000000
FREQ Brand System
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Product Design

FREQ 660T

The Monroe 660T — the hero product of the FREQ lineup. Rendered across four colourways: Vivid Purple, Midnight Black, Clean White, and Deep Violet. Each variant carries the brand's hallmark suede ear cushions and yellow accent hardware, creating a consistent family language across the range.

FREQ 660T Product Renders
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Campaign

Brand Posters

A three-panel out-of-home campaign showing FREQ across three distinct brand moments — active lifestyle, clean product shot, and bold brand statement. Designed to own wall space with confidence: full bleed imagery, oversized type, and the purple palette cutting through any environment.

FREQ Packaging
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Campaign

Out-of-Home Campaign

A three-panel billboard campaign showing FREQ across three distinct brand moments — active lifestyle, clean product shot, and bold brand statement. Designed to own wall space with confidence: full bleed imagery, oversized type, and the purple palette cutting through any environment.

FREQ OOH Campaign
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Final Deliverable

660T on Shelf

The Monroe 660T packaging as it lives at retail — two units side by side on black display hooks. The packaging system proves its strength in context: the bold FREQ wordmark and large product number read clearly from a distance, while the headphone window creates immediate product desire.

FREQ Final Packaging
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More Work

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