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Ubrýn Coffee is a specialty coffee brand seeking a bold, modern identity. My role was to design the complete visual identity — including the logo, colour palette, packaging system, and brand assets — that bridges the energy of urban life with the raw beauty of nature.
Four earthy tones grounded in nature — deep espresso black, forest green, warm tan and soft sand — creating a palette that feels premium yet approachable. Click any swatch to copy the hex.
Three typefaces working in harmony — Baumans for geometric modernity, Poppins for clean legibility, and Playfair Display for editorial elegance in packaging and headline applications. Together they give Ubryn a voice that is warm, confident, and grounded in craft.
The Ubryn mark — a stylised U fused with a coffee bean and rising steam — adapts across all brand backgrounds: deep near-black, forest green, and warm tan. Each variant maintains visual clarity and brand recognition at any scale.
A complete packaging suite across four roast varieties — Espresso Roast, Decaf Roast, Cold Brew and Medium Roast. Each pack uses a distinct coloured header band (burgundy, navy, brown, green) while sharing the same kraft-paper body, pattern, and label structure. The side panel features a signature repeating brand pattern tile.
Double-sided business cards for the Ubryn team — deep forest green with the brand mark and wordmark on the front, and contact details with a green tile pattern sidebar on the back. The repeating pattern detail adds tactile depth and connects the card to the full packaging system.
A full suite of Instagram post templates — six feed posts plus an Instagram profile phone mockup showing the grid in real context. Content spans editorial, conversational and lifestyle formats, all maintaining brand voice and visual consistency across different campaign types.
Promotional and editorial campaign content — "Time to Get Caffinated", a coffee progression promo with 15% offer, and the Happy Hour event graphic. The system flexes from playful lifestyle posts to structured promotional formats, all held together by the forest green palette and Ubryn's confident tone of voice.
The complete Ubryn identity applied end-to-end — campaign posters, Happy Hour promotional graphics, and lifestyle content. Every touchpoint — from the smallest Instagram post to the packaging on shelf — carries the same visual DNA: nature-rooted, confident, and unmistakably Ubryn.
